Forevermark Diamond Jewellery Enters East India with 10th Store in Kolkata
Forevermark Diamond Jewellery from De Beers Group has expanded its retail presence with the opening of its first boutique in East India at South City Mall, Kolkata. The launch marks the brand’s 10th store in India and reflects its continued retail expansion across key luxury markets. The boutique was inaugurated by acclaimed filmstar Raima Sen.
Kolkata’s longstanding appreciation for craftsmanship and fine jewellery, coupled with rising demand for authentic natural diamonds and contemporary designs, made it a strategic choice for Forevermark’s eastern India debut.
The new boutique showcases Forevermark’s collection of natural diamond jewellery, crafted using responsibly sourced diamonds and designed for both everyday wear and milestone occasions. The store also offers a personalised luxury shopping experience through a thoughtfully curated retail environment inspired by the brand’s global identity.
Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said: “The opening of our boutique in Kolkata marks a significant milestone for Forevermark Diamond Jewellery as we expand our retail footprint with our 10th store in India. Kolkata’s deep appreciation for craftsmanship, heritage and timeless elegance makes it a natural home for our brand. We are delighted to bring our meticulously crafted natural diamond jewellery and signature retail experience to South City Mall, and look forward to celebrating our customers’ most meaningful moments with jewellery that is as rare, beautiful and enduring as the memories it represents.”
Speaking at the inauguration, filmstar Raima Sen said: “Kolkata has always celebrated artistry, craftsmanship and timeless elegance, making it a city that truly appreciates beautiful jewellery. Forevermark’s commitment to natural diamonds, thoughtful design and exceptional craftsmanship beautifully reflects these values, and I am delighted to inaugurate this store and be part of this special milestone for the brand.”
To celebrate the opening, Forevermark is offering exclusive inaugural benefits to the first 50 customers. These include vouchers worth ₹50,000 on purchases of ₹3 lakh, ₹1 lakh on purchases of ₹5 lakh, and ₹2.5 lakh on purchases of ₹10 lakh. Customers will also receive an additional 5% value on gold exchange for one month from the store’s launch.
The boutique also introduces The Moment Plan, a savings programme that allows customers to pay in 10 monthly instalments, with Forevermark contributing the 11th instalment. The initiative is designed to make natural diamond jewellery more accessible while helping customers celebrate life’s special occasions.
Forevermark Diamond Jewellery is located at Unit No. S-110, First Floor, South City Mall, 375 Prince Anwar Shah Road, Jadavpur, Kolkata.
