Forevermark Diamond Jewellery Names Princess Gauravi Kumari as Festive Campaign Face
The campaign, titled ‘This One’s for Me’, celebrates personal style, heritage and the joy of choosing natural diamond jewellery.
Forevermark Diamond Jewellery, from De Beers Group, has announced Princess Gauravi Kumari of Jaipur as the face of its latest festive campaign. Titled This One’s for Me, the campaign encourages women to celebrate their individuality and choose jewellery for themselves.
The campaign film follows Princess Gauravi Kumari as she brings her own perspective to festive dressing. It blends Jaipur’s rich heritage with modern personal expression. Through this campaign, the brand highlights the changing way women approach festive style and jewellery choices.
Celebrating Heritage and Personal Style
Set against Jaipur’s cultural backdrop, the campaign features Princess Gauravi Kumari wearing Forevermark Diamond Jewellery. The visuals bring together traditional influences and contemporary style.
Moreover, the campaign reflects how women are making festive dressing more personal. They continue to value tradition while choosing styles that express their individuality.
Forevermark’s natural diamonds are selected for their rarity and responsibly sourced origins. Each diamond also carries a unique inscription as a mark of authenticity. The jewellery range includes solitaires for important milestones, versatile designs for everyday wear and gifts for loved ones. It also features pieces suited to festive gatherings and family celebrations.
Commenting on the campaign, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said, “Festivals have always been a time when heritage, family and personal expression come together. The way we celebrate may change, but the meaning behind these moments continues to remain important. With Princess Gauravi Kumari, we wanted to reflect this balance and a strong connection to heritage, interpreted through a contemporary point of view. Her association with Jaipur brings this thought to life in a very natural way. For Forevermark Diamond Jewellery, natural diamond jewellery has always been about marking the moments that matter, with pieces that can carry meaning across generations while still feeling relevant to the woman wearing them today.”
Princess Gauravi Kumari of Jaipur also shared her views on the campaign. She said, “For me, style has always been a form of self-expression. The festive season is a wonderful time to celebrate traditions while making them your own. Growing up in Jaipur has given me a deep appreciation for heritage, craftsmanship and the stories behind the things we wear. Forevermark Diamond Jewellery reflects this beautifully, bringing together timeless natural diamonds with contemporary elegance. I am delighted to be part of a campaign that celebrates personal style, individuality and the meaningful moments that make the festive season so special.”
First Anniversary Offers in India
The campaign film brings the brand’s message to life through Princess Gauravi Kumari’s festive looks. It also highlights Jaipur’s cultural character and the role of jewellery in personal celebrations.
Meanwhile, Forevermark Diamond Jewellery is marking its first anniversary in India with exclusive customer benefits. Forevermark stores across the country are offering privileges worth up to ₹15,00,000 on purchases until 31 December 2026.
Customers can avail of digital vouchers ranging from ₹20,000 to ₹15,00,000, based on eligible purchase values. The offer is subject to applicable terms and conditions.
Watch the campaign film: Instagram.
