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Published: November 9, 2022
Author: Fashion Value Chain

Market Summary:
The global baby clothing market size was significantly robust in 2020 and is expected to
register a steadily inclining revenue CAGR over the forecast period. Some key factors fueling
global baby clothing market revenue growth include rising awareness regarding safety and
comfort of infant/baby, and rising focus of parents on easy and convenient baby apparel
along with style and design matching latest fashion and safety trends.

Baby clothing includes different types of apparel such as outerwear, innerwear, nightwear,
socks, and tights. These types and designs of clothes are characterized on the basis of age of
the children. Baby clothes are designed in a way that provides safety as well as comfort to
the infant and toddler. These clothes are usually produced from materials such as cotton,
wool, and silk. Majority of well-known manufactures in the baby clothing market are
focused on creating different styles in clothes for babies not only to create attractive look
and offer comfort, but also to incorporate more safety features and novelty features into
these clothes.

Market Drivers:

Increasing access to different types of clothing/apparel and accessories coupled with rapid
infrastructure development in retail stores and chains in various developing economies is a
key factors contributing to revenue growth of the global baby clothing market. In addition,
increasing number of working women has increased purchasing power among these
individuals, leading to a significant increase in demand for designer apparel for
babies/toddlers, fun-based activities and social media platform challenges such as matching
mother and baby clothing, and rising trend for baby photoshoots have augmented demand
for all types of stylish baby clothing, which are further supporting market size. Furthermore,
advancements in medical sciences have resulted in reducing the mortality rates of infants,
which in turn is supporting high consumption of baby apparel. Also, various techniques such
as IVF (In-vitro fertilization) as well as surrogacy have helped wannabe parents globally to
overcome challenges related to infertility, and number of new-borns is increasing as a
result, which is also impacting market revenue growth.
Market Insights:

Source Link:

Companies considered and profiled in this market study:
 Carter’s, Inc.,
 Disney Consumer Products,
 Bed Bath and Beyond,
 Cotton On Group,
 Esprit Holdings,
 Marcy’s Sears Holdings,
 Hennes & Mauritz AB,
 Nike, Inc.,
 Gymboree Group, Inc.
 Industria de Diseño Textil, S.A.,
 Naartjie
Market Segmentation:

Product Outlook:
Based on product, the market is segmented into outerwear and underwear. The outerwear
segment accounted for largest revenue share among the other product segments in the
global market in 2020. Rising parents focus on stylish/fancy apparels for babies, and
increasing Internet penetration for updating the latest fashion for the kids are some trends
supporting revenue growth of this segment currently.

Distribution Channel Outlook:
On the basis of distribution channel, the market is segmented into offline and online. The
offline segment is expected to dominate the online segment in terms of revenue share in
the global market over the forecast period, owing to presence of major retailers such as
Cotton On Group, Carter’s Inc., and Gerber Childrenswear LLC that are increasing penetration of retail stores to cater to rising demand for baby clothing. This is a factor driving revenue growth of the offline segment in the market.

Product Outlook (Revenue, USD Billion, 2018 – 2028)
 Outerwear
 Underwear

Distribution Channel Outlook (Revenue, USD Billion, 2018 – 2028)
 Online
 Offline

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