Denim producers and retailers are counting on loose jeans for the back-to-school season.
Pacsun, a lifestyle apparel company, released “Better in Baggy,” a new campaign to emphasize its fall denim collection. The women’s line includes both high- and low-rise baggy jeans, baggy boyfriend jeans, and baggy cargo trousers. Pacsun offers men extreme baggy, baggy, and baggy cargo fits.
Many denim companies, notably Levi’s, Gap, and Abercrombie, have made baggy-fitting their signature look. As denim remains one of Pacsun’s most important categories, the company reports that baggy denim is emerging as a key sales driver. Baggy, baggy, and wide-leg jeans now account for more than 80% of Pacsun denim sales.
“Denim is the cornerstone of the Pacsun brand,” stated Richard Cox, Pacsun’s VP of Men’s Merchandising and Global Partnerships. “The trend toward baggy and loose fits reflects a desire for comfort and individuality in fashion.” We’re not just launching a campaign; we’re building styles and moments for our customers and connecting them to our brand in meaningful, relatable ways.”
Washes range from medium indigo to green-tinted indigo and overdyed brown. The women’s range also features denim adorned with bows, rhinestones, novelty patches, and leopard print. Animal designs have been making a revival, thanks in part to runway collections, Ganni’s extensive leopard collection, and viral TikTok trends. Trendalytics, a retail analytics company, recently showed that searches for leopard denim have increased by 2,950 percent.
