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FMI’ Analyst view: “The Wooden Revolution: How Cutlery is Going Back to its Roots”

Published: July 7, 2023
Author: Fashion Value Chain

The global wooden cutlery market is expected to be valued at US$ 193.2 million in 2023. Shifting consumer preferences towards natural and organic lifestyle choices, bolsters the overall scope for the wooden cutlery market, which is projected to grow at a CAGR of 4.8% between 2023 and 2033, totaling around US$ 308.8 million by 2033.

The shift towards natural and organic lifestyle choices is a significant trend that is expected to boost the growth of the wooden cutlery market. Consumers around the world are increasingly seeking products that are free from synthetic chemicals, artificial additives, and harmful substances. The trend extends to the dining experience, where individuals are looking for ways to incorporate natural and organic elements into their meals.

Wooden cutlery fits perfectly into this trend as it offers a natural and chemical-free option for dining. Unlike plastic or metal cutlery that may contain potentially harmful substances, wooden cutlery is made from organic materials and does not require the use of synthetic chemicals during its production. The aspect appeals to health-conscious individuals who prioritize the purity and safety of the products they use.

Future Market Insights says, The use of wooden cutlery resonates with consumers who seek a more authentic and nature-inspired dining experience. The natural texture, warmth, and earthy tones of wood create a connection with the environment and evoke a sense of closeness to nature. Individuals, by choosing wooden cutlery, can enhance their dining experience by incorporating elements of the natural world into their meals.

Wooden cutlery is often associated with sustainability and eco-friendliness, which are key considerations for those embracing a natural and organic lifestyle. Wooden cutlery is derived from renewable resources, such as bamboo or birchwood, which can be replenished through responsible forestry practices. The use of renewable materials reduces the dependence on finite resources and contributes to the preservation of the environment.

What is Primarily Driving the Market for Wooden Cutlery?

The growing preference for sustainable and eco-friendly products is a major factor driving the growth of the wooden cutlery market. Consumers are actively seeking alternatives that are more sustainable and less harmful to the planet, with increasing awareness about the negative impact of single-use plastics on the environment.

Wooden cutlery has gained significant popularity due to its eco-friendly nature. It is made from renewable resources, primarily sourced from fast-growing trees such as birch, bamboo, or other sustainable wood varieties. The trees can be harvested and replenished relatively quickly, making wooden cutlery a more sustainable option compared to plastic cutlery, which is derived from non-renewable fossil fuels.

One of the key advantages of wooden cutlery is its biodegradability. When disposed of, wooden cutlery breaks down naturally over time, returning to the earth without leaving behind harmful microplastics or polluting the environment, which aligns with the principles of the circular economy, where products are designed to have minimal impact on the environment and can be regenerated or recycled.

The increasing adoption of wooden cutlery in the food service industry is a significant trend that is boosting the growth of the wooden cutlery market. Restaurants, cafes, and catering services are recognizing the benefits of using wooden cutlery, both from a sustainability perspective and as a means to enhance the overall dining experience for their customers.

One of the key reasons for the adoption of wooden cutlery in the foodservice industry is its sustainable nature. Consumers expect food establishments to align with their values and offer eco-friendly options, as consumers become more environmentally conscious. Wooden cutlery fits well with the sustainability initiatives of foodservice establishments, as it is made from renewable resources and is biodegradable.

Wooden cutlery provides an alternative to traditional plastic cutlery, which is known for its negative environmental impact. Food service businesses, by using wooden cutlery, can significantly reduce their plastic waste and contribute to a greener and more sustainable future, which resonates with environmentally conscious customers who appreciate businesses that prioritize sustainability and take steps to minimize their ecological footprint.

Country-wise Insights

Why is the Demand for Wooden Cutlery Increasing in the United States?

The United States is anticipated to hold around 92% of total sales in North America in 2023. North America dominates the wooden cutlery market due to continuous increase in the number of QSR and fast-food service providers.

According to Biodegradable Products Institute, the shift in the circular economy in the United States by promoting the production, use, and design of fully biodegradable and compostable products will accelerate the demand for eco-friendly tableware and packaging solutions. The country is expected to hold a CAGR of 4.7% over the analysis period.

How Does the Expansion of the Food & Beverage Industry Fuel Demand for Wooden Cutlery Market in Germany?

According to FMI analysis, the wooden cutlery market in Germany is expected to expand at a significantly high CAGR of 2.6% during the forecast period. Germany holds a major part of the Europe wooden cutlery market which accounts for 18% of the market share in 2023.

Competitive Landscape

Key players in the wooden cutlery market are strongly focusing on profit generation from their existing product portfolios along while exploring potential new applications. The players are emphasizing on increasing their wooden cutlery production capacities, to cater to the demand from numerous end use industries. Prominent players are also pushing for geographical expansion to decrease the dependency on imported wooden cutlery.

Recent Developments

·         In 2022, Eco-gecko Products Inc. developed a new line of wooden cutlery with a special coating that enhanced its resistance to heat and moisture. The innovation made the cutlery more suitable for hot and humid conditions, expanding its applicability in various foodservice environments.

·         In the same year, Bambu LLC collaborated with a renowned chef to develop a signature line of wooden cutlery specifically designed for culinary enthusiasts. The cutlery sets incorporated ergonomic features and fine craftsmanship, catering to the needs of professional chefs and home cooks alike.

·         In 2021, Packnwood launched a series of wooden cutlery collections inspired by different cultural themes. The themed sets added a unique touch to dining experiences and catered to diverse culinary preferences.

These insights are based on a report Wooden Cutlery Market by Future Market Insights.

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