Affordably accessible services are crucial in the ever-changing market environment of today. Fast Moving Consumer Goods is India’s fourth largest industry. Within the Fast-Moving Consumer Goods (FMCG) industry, innovation consistently catalyzes expansion. One of these technologies that stands out is the concept of digital transformation. This game-changer proved to be fortunate in the modern world in that it aligned the needs of suppliers and customers equally. The way these FMCG companies operate is about to undergo a significant change because of this digital transformation. Digital transformation has far-reaching consequences on the FMCG business, encompassing not only production management software but also system management, effective data collecting, store revenues, and consumer experience.
Globalisation and reach: Digital conversion
The best use of digitalization has led FMCG products to reach beyond geographical boundaries. The digital transformation has helped FMCG companies to locations where they could have never served before. According to the reports of the Department of Applied Economics, University of Lucknow The FMCG sector will grow by 13–14% over the next five to ten years, reaching a value of $220–240 billion by 2025, which is achievable only by the means of digitalization. The rise of the E-Commerce industry has broken the chain of physical appearance of the seller and the consumer, which contributes to allure more customers worldwide with more profits and earnings.
User-friendly interface: Customer engagement
Digitalization has proven to be successful more for consumers than for any other factor. With the arrival of AI, it has become so easy for FMCG companies to gather and analyze data on consumer behavior, history, and market trends and then amend the user interface which sets with the demands of consumers. A User-friendly interface aids with the necessary changes done to the upcoming approaches to campaigns, customer engagements, and services.
