Flout, a prestige skincare brand, has officially launched with a mission to redefine skincare for Indian women. Built from the ground up in India, Flout blends cutting-edge science with local biological insights to create longevity-focused formulations that are both clinically proven and patent-filed.
Founded by Rachna Bahadur, former Partner at Bain & Company, Flout addresses a critical market gap. While global brands adapt formulas for lighter skin tones and cooler climates, and local brands lean on tradition without robust validation, Flout bridges the divide. Its formulations are engineered for the realities of Indian skin — earlier menopause, pigmentation, barrier fragility, and exposure to environmental stress.
A Longevity-First Philosophy
Rejecting the “anti-ageing” narrative, Flout’s philosophy centers on prolonging skin healthspan. The brand’s approach supports women through skin transitions, promoting vitality and resilience. Guided by its principle of “Maximal Formulations. Minimal Routines.”, each product simplifies daily skincare while delivering measurable results.
Clinical Science at the Core
Flout sets a new industry benchmark through multi-protocol, in-vivo clinical trials on Indian women aged 35–60. Each formula undergoes dermatologist grading, advanced imaging, and instrumentation-based testing. Unlike perception surveys, Flout’s trials are registered under the Clinical Trials Registry India, with findings being submitted to international medical journals.
All formulations are proprietary, including a patent-filed serum, and comply with EU safety standards. The brand uses premium-grade ingredients, including advanced polymers from Dow, ensuring future-proof efficacy and safety.
Clinically Proven Results
Boundless Multi-Active Moisturiser:
+81% moisturization across 10 skin layers, +53% hydration, –15% skin roughness, and +40% brightness in just four weeks.
Own Time Restorative Hybrid Serum (patent pending):
+57% hydration, +25% elasticity, –39% fine lines, and +20% brightness within eight weeks.
Designed for Indian Skin, Built to Outperform
Flout’s products are tested under India’s diverse conditions and tailored for women aged 35–60. They address challenges from humidity and pollution to hormonal changes. By formulating and manufacturing locally, Flout delivers global-grade products at accessible prices — ₹3,000 to ₹5,000, far below international prestige imports.
Brand Ethos: Evidence, Integrity, Individuality
Flout operates on three principles:
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Evidence-led: Clinical truth, never hype.
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Principled: Transparency in sourcing, testing, and communication.
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Liberating: Supporting women through change, not against it.
Each product’s packaging reflects these values — minimal, structured, and purposeful, carrying the message: “Skin isn’t static. Neither are you.”
Rachna Bahadur’s vision, shaped by her background in mathematics (St. Stephen’s College) and business (Wharton MBA), stems from a deep commitment to women’s health. Her aim is to build a brand that honors individuality and delivers science-backed results for Indian skin.
