APPAREL

Florence Pitti Uomo and CHIC: Florence is hit by the Chinese high fashion trend

Published: June 1, 2024
Author: Fashion Value Chain

Chinese businesses are making their way to Florence thanks to the China International Fashion show (CHIC) and Italian trade show organizer Pitti Immagine.

CHIC said on Wednesday that the Chinese clothing expo would have its own pavilion at the next Pitti Uomo, the men’s fashion trade event, which will be held in Florence from June 11 to 14. Over 264 square meters, eight Chinese designer companies will be showcased under the banner “China Wave.”

These include Valleyouth, Keyone, Raxxy, Blackhead, Fenggy, JDV, and KB Hong by K-Boxing.

This post first showed up on FashionUnited.DE. Edited and translated by Rachel Douglass.

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