E-commerce | Technologies

Flipkart introduces ‘Flipverse’ shopping on Metaverse

Published: August 2, 2023
Author: Fashion Value Chain

‘Flipverse’ is a brand-new Metaverse feature that Flipkart has introduced. Users are now able to buy three-dimensional virtual objects through the latest launch of the Walmart-owned e-commerce giant.

For the initial launch of Flipverse, Flipkart has teamed with over 15 brands to produce almost 100 virtual products, according to ET Tech. In the initial phase, brands like Puma, Noise, Ajmal Perfumes, Nivea, Lavie, Tokyo Talkies, Campus, Himalaya, and Butterfly India will sell virtual goods on the platform.

According to Flipkart Labs vice president and head of product planning and deployment Naren Ravula, “the future growth of e-commerce will be influenced by the immersive technologies of today,” and “Metaverse is one of the significant revolutions in this area with immense potential.”

The company has teamed together with Web3 businesses like Polygon, Guardian Link, and eDao to develop Flipverse. Brands will present goods, deals, and collectibles in the project’s initial phase in digital product categories like apparel, cosmetics, wearable technology, sportswear, and others.

Android phone owners will have initial access to the Flipverse. The company recently allowed customers access to digital treasures at the conclusion of a 10-day holiday sale, giving them a taste of this technology.

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