Flannels, the luxury retailer, is diving into the New Year fitness trend with a special collaboration. They have partnered with the high-end performance apparel brand 247 by Represent, UK functional training brand Marchon, and wellness nutrition brand Puresport for a four-day “celebration of fitness.” The collaboration kicked off with a pop-up launch at the Flannels X flagship, featuring collections from Represent and Marchon.
The collection includes a range of active and lifestyle apparel, such as training jackets, hoodies, T-shirts, tank tops, training pants, shorts, socks, and wristbands. These items are available both in the pop-up store and online. The collections will be released on represenclo.com on January 10.
To add an interactive element, Puresport hosted a public run, while Marchon organized two days of workouts. The fitness series will conclude with a panel talk on January 9, featuring industry leaders including Represent’s George Heaton, Frasers Group/Flannels CEO Michael Murray, and Marchon founder Ollie Marchon, moderated by Vogue Business’s Lucy Maguire.
David Epstein, Managing Director of Premium and Luxury at Frasers Group, highlighted Flannels’ ability to blend trending products with innovative experiences. He mentioned that throughout January, Flannels X would host various initiatives to bring the community together and strengthen their active category.
Marchon expressed that the collaboration aims to unite communities and improve people’s approach to health, wellness, and performance, emphasizing the pursuit of living a life without limits. The collaboration marks Flannels’ commitment to offering both trending products and engaging experiences for its customers.
