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Fendi Debuts Collaborations with Fragment and Pokémon, Launches Pop-Up at Selfridges

Published: January 19, 2024
Author: Fashion Value Chain

Luxury fashion house Fendi has unveiled two exciting collaborations in its Friends of Fendi series. Partnering with Hiroshi Fujiwara’s Fragment and Pokémon, the brand has introduced new collections as part of this creative venture. The collaboration is also marked by a pop-up at Selfridges, running until January 27.

For the Fendi x FRGMT collaboration, the iconic FF jacquard logo is reinterpreted with Hiroshi Fujiwara’s FRGMT signature in institutional brown, tobacco, and a bold yellow version. The disrupted FF Fragment is applied to various women’s bags, including the Peekaboo ISeeU Small and Baguette, along with mini pieces like the Baguette Pouch and Mini Mon Trésor. The collection also features a new foldable Baguette shopper and soft hobo bag. Men’s items, such as a large messenger and a belt bag, incorporate the FRGMT disruption with yellow contrast zips. The collaboration includes a unisex white T-shirt featuring a special Fendi x FRGMT logo.

In the Fendi x FRGMT x Pokémon collaboration, the Peekaboo and Baguette bags for both women and men embrace Pokémon, specifically the dragon-type Pokémon to celebrate the Year of the Dragon. The collection includes inlays and prints on FF jacquard and FF canvas backings, as well as leather 3D marquetry embodiments of Dragonite and Dratini on bags like the Baguette and Mini Baguette. Special pieces like a Baguette with micro beads FF embroidery and the three Pokémon, along with a Peekaboo ISeeU Medium in shiny white croco enriched with Dragonair and Dratini details, add unique touches to the lineup. The collection extends to mini bags, small leather goods, Dragonite key charms, and textile accessories, along with jewelry, T-shirts, hoodies, and silk FF pyjamas.

The collaboration also extends to Pokémon GO, offering digital avatar items featuring designs from the collection for Pokémon GO Trainers. Fendi’s Friends of Fendi series showcases its ability to merge fashion with unique and influential collaborations.

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