Feetures, a leading performance sock brand, has chosen Centric PLM™ from Centric Software® to strengthen product development visibility and establish a scalable foundation for future growth.
Founded in 2002 and headquartered in North Carolina, Feetures has grown into a globally recognised performance sock brand with more than 750 SKUs, serving customers through both e-commerce platforms and physical retail stores. As the business expanded, the company identified the need for a more robust product lifecycle management (PLM) solution to centralise product information and improve collaboration across departments.
According to Song Anh Nguyen, Vice President of Product at Feetures, the company views PLM as a key step towards creating more connected and scalable product development processes. The goal is to build a strong operational foundation that supports continued business growth while improving visibility across teams.
Feetures selected Centric PLM for its flexible interface, configurable workflows and advanced product data management capabilities. The platform is expected to improve collaboration, simplify bill of materials (BOM) versioning, reduce manual tracking and provide greater transparency throughout the product development lifecycle.
As part of the next phase of implementation, Feetures also plans to integrate Centric PLM with its ERP system to improve data flow, minimise manual data entry and enhance business insights. These improvements align with the company’s long-term strategy of scaling product development while maintaining its high standards of quality and performance.
Nguyen added that accurate product data has become increasingly important across product creation, planning, sales, e-commerce and customer service. He also advised companies evaluating PLM solutions to consider future scalability rather than focusing solely on immediate business requirements.
Commenting on the partnership, Fabrice Canonge, CEO of Centric Software, said the implementation of Centric PLM will provide Feetures with a stronger foundation for product data management, collaboration and visibility, supporting the brand’s ongoing digital transformation and growth.
