The youth-focused product range of watch and accessory firm Fastrack has been expanded, and a new watch line called “Fastrack Fleek” has been introduced. The range, which includes timepieces for both men and women, made its premiere with a promotional video and 17 vibrantly colored models.
According to a press release from the company, Fastrack’s new product range is made to transition wearers from daily life to dates and social events. Offering watches with vibrant faces and contemporary designs, the brand hopes to strengthen its relationship with Gen Z customers in India.
The new product line, which ranges in price from Rs 2,795 to Rs 6,195, is now available at Titan World stores, direct-to-consumer e-commerce sites, and physical stores. The assortment is made to accommodate a variety of spending limits and fashion tastes.
According to a press release from Fastrack, “The campaign film is set in a surreal world, with dynamic visuals inspired by the shapes and facets of the watches.” The brand’s “Seriously Playful” attitude is reflected in the vibrant dance, dynamic camera moves, and life-size objects that make up this visually stunning film. It shows the characters making a strong fashion statement while engaging in novel ways with the striking forms and one another.
