The MAXXI Museum in Rome has unveiled a captivating exhibition, “Memorabile. Ipermoda,” that delves into the transformative power of fashion. Curated in collaboration with the Camera Nazionale della Moda Italiana, the show offers a comprehensive exploration of the industry’s evolution from 2015 to the present day.
Beyond its aesthetic appeal, the exhibition prompts thought-provoking discussions about the social, political, economic, and cultural forces that shape fashion. From the iconic designs of Gucci, Valentino, Versace, and Balenciaga to the intricate craftsmanship of Bvlgari jewellery and handbags, “Memorabile. Ipermoda” showcases the pinnacle of contemporary fashion.
However, the exhibition extends beyond mere visual spectacle. It raises critical questions about sustainability, overproduction, technology, and ethical considerations within the fashion industry. Curator Maria Luisa Frisa emphasizes the challenging times we face and the unresolved issues that the exhibition brings to light.
A key focus of the show is the increasing role of technology in fashion design. From innovative fabric production techniques to digital design tools, technology has revolutionized the industry. Additionally, the exhibition examines the influence of creative directors, who play a pivotal role in shaping the narrative and aesthetic direction of luxury brands.
“Memorabile. Ipermoda” also highlights the rise of independent designers, who are challenging traditional norms and injecting fresh perspectives into the fashion landscape.
To enhance the immersive experience, the exhibition features a curated playlist that serves as a dynamic soundtrack. Played in shuffle mode, the music creates unexpected juxtapositions and emotional responses, further enriching the visitor’s journey.
As the exhibition runs until March 23, 2025, it invites audiences to explore the multifaceted world of fashion and consider its impact on society.
