The fast-fashion giant Fashion Nova is facing the consequences of its deceptive review practices. The Federal Trade Commission (FTC) has announced it’s distributing nearly $2.4 million in refunds to over 148,000 customers. This payout stems from allegations that Fashion Nova manipulated its website reviews, suppressing negative feedback to artificially inflate its image.
The FTC’s action follows a 2022 settlement in which Fashion Nova agreed to pay $4.2 million. The company was accused of blocking reviews with ratings below four stars, misleading customers about product quality and experiences. Beyond the financial penalty, the settlement mandates that Fashion Nova’s website reviews accurately reflect all customer opinions, regardless of rating, and prohibits any further manipulation or editing of feedback.
This landmark case serves as a warning to other retailers about the importance of transparent and honest customer interactions in the competitive world of online fashion. Consumers who file claims are encouraged to look out for checks or PayPal payments and promptly cash or redeem them.
While the exact timeline for these payments remains undisclosed, the FTC’s move emphasizes its commitment to protecting consumers from deceptive online practices.
