Fashion for Good has partnered with AltMat, a materials science company turning agricultural waste into innovative fibres, to launch the Altag® Fibre Club — a groundbreaking initiative aimed at accelerating the large-scale adoption of next-gen, circular fibres in fashion.
This move addresses a persistent challenge in fashion: while materials make up 91% of the industry’s emissions and 30% of production costs, shifting to alternatives remains difficult due to high costs, low supply capacity, and fragmented infrastructure. The Altag® Fibre Club provides a collaborative platform where global brands and manufacturers unite to share resources, reduce risk, and commit to minimum orders—facilitating real-time commercial scaling.
Notable partners in the consortium include Arvind, Shahi Exports, Alok, Bhaskar Denim, Sutlej Textiles, and more—each supporting the transition from agri-residue to fashion-grade fibre.
Katrin Ley, Managing Director, Fashion for Good, shared:
“By connecting breakthrough innovators like Altmat with committed brand partners, we’re building the infrastructure and demand needed to bring next-gen materials to market faster and more efficiently.”
Shikha Shah, CEO & Founder, AltMat, added:
“We’re not just introducing a fibre; we’re building the foundation for a new class of materials rooted in regeneration, resilience, and real-world scalability.”
The initiative follows the success of the first Fibre Club (with Circ) and sets a new benchmark for material innovation in fashion. Altag® Fibre Club will officially launch at the Future Fabric Expo in London on 24–25 June 2025, with an open invitation to new brands ready to champion sustainable material innovation.
