Over the last decade, consumers have become aware of the environmental effects of the fashion industry and have started evaluating the impact of their consumption habits on the planet. As a result,
consumers are becoming receptive towards preloved fashion and are finding versatile ways to embrace trends and express their style.
One of the most sought-after celebrity stylists, Tanya Ghavri has joined the preloved bandwagon and is all set to make a coveted selection of handpicked pieces from the wardrobes of Bollywood’s leading ladies to the public for purchase, exclusively on Saritoria.
Ghavri has extensively worked with most of India’s biggest celebrities such as Katrina Kaif, Sonam Kapoor Ahuja, Kareena Kapoor Khan, Sara Ali Khan, Disha Patani, Janhvi Kapoor, Kriti Sanon, Aishwarya Rai Bachchan to name a few. With this initiative, Tanya will be among the first stylists in India to be a part of the preloved revolution at a Global scale, allowing consumers to shop exclusive pieces from her wardrobe, to promote sustainability.
‘’I am exhilarated to announce my decision to join the preloved revolution and be part of the circular economy by doing a wardrobe cleanse with Saritoria and giving some of the most-loved pieces a new home,’’ said Tanya Ghavri. She added, “I am looking forward to joining hands with Saritoria to sell preloved designer pieces and give them a new lease of life in a willing buyer’s wardrobe. Especially in a world that, due to humankind’s polluting excesses, is coming apart at the seams. I am keen to normalize the notion of second-hand shopping in India – you can buy stylish, one-of-a-kind pieces at a fraction of their original cost while also saving the planet.”
The TanyaXSaritoria closet sale will feature some iconic fashion garments, styled by Tanya for the leading B-town ladies such as Kareena Kapoor Khan, Malaika Arora, Ananya Pandey among others. All the pieces, which are not only Tanya’s picks but also that of the artists, are very well-maintained, in exquisite condition, and will be available for significantly lesser than their retail price. Each piece has been meticulously selected by Tanya and is available for the public to purchase exclusively on the Saritoria App. Link to shop from Tanya Closet:
Link to App: Apple: https://apps.apple.com/in/app/saritoria/id1579325125