Farfetch, the prominent luxury fashion e-tailer, has launched an ambitious modest fashion campaign, unveiling capsule collections from more than 30 regional and international designers. This exclusive offer spans women’s, men’s, and kidswear, available on the platform from January 31 to April.
The campaign aims to redefine modest dressing, seamlessly blending timeless favorites with runway trends to curate a collection that harmonizes sophistication with practicality. Participating designers bring their unique perspectives, fusing heritage with contemporary flair in tailored suits, kaftans, modest evening dresses, and more within the ready-to-wear (RTW) range.
Farfetch goes beyond garments, incorporating fine jewelry, footwear, and homewares into these exclusive collections. The supporting campaign, captured by Phil Engelhardt and styled by Hanna Kelifa, celebrates the diversity of modesty interpretations.
The roster of designers contributing to this venture includes renowned names such as Balenciaga, Bambah, Brunello Cucinelli, Chopard, Golden Goose, Jimmy Choo, Missoni, and many others, promising a blend of traditional and modern aesthetics.