India’s beauty and personal care industry is poised for growth, projected to reach USD 34 billion by 2028. While global giants dominate the market, domestic brands like FAE Beauty are gaining popularity due to products tailored for Indian skin and hair types. FAE Beauty’s appearance on a popular business reality show boosted its sales, leading to challenges in managing multiple online marketplace orders. To streamline operations, FAE Beauty partnered with Unicommerce, India’s top e-commerce SaaS platform, to improve its quick commerce capabilities.
Using Unicommerce’s Uniware system, FAE Beauty now manages inventory across various platforms, ensuring seamless nationwide operations. The system automates manual tasks like purchase order creation, speeding up processes and reducing complexity. The integration also supports efficient order processing on quick commerce platforms like Blinkit, managing bulk deliveries and centralised warehouse operations. The centralised dashboard ensures timely deliveries and avoids stock-outs, meeting the growing demand.
Kapil Makhija, CEO of Unicommerce, stated that the partnership with FAE Beauty exemplifies innovation in the beauty industry. Karishma Kewalramani, FAE Beauty’s founder, described the collaboration as transformative, simplifying order management and enabling quicker customer service through the platform’s seamless handling of quick commerce.
FAE Beauty’s success highlights the growing trend of startups and D2C brands using Unicommerce’s solutions to scale efficiently.
