Following the successful FabriX Digital Fashion Roadshow 2023 in London and Paris, FabriX continues to make waves at ComplexCon’s marketplace in Hong Kong from 23-24th March 2024 – the festival’s first global destination outside the United States.
Launched in 2022, FabriX is committed to nurturing and promoting talented fashion designers and brands worldwide, offering them exposure and opportunities on the virtual runways of the global digital fashion market. In 2023, FabriX ventured beyond Hong Kong with the FabriX Digital Fashion Roadshow, showcasing the creations of homegrown talents at the prestigious London and Paris Fashion Weeks.
With a shared purpose for defining what’s next, FabriX had been invited to be part of ComplexCon’s inaugural international edition in Hong Kong 2024. This represents a major step towards FabriX’s vision of being a global bridging curator of all things digital and building a digital fashion hub that connects the world’s leading digital tech partners, fashion brands, talents, and authorities.
To explore the possibilities of this year’s theme Bio Futurism, “FabriX – ComplexCon Hong Kong” revolved around the latest enhanced AR digital kiosks, integrating Marketplace and Membership subscription functionalities into digital fashion fit and style via AR filter, customized stickers, and make-your-own digital fashion outfit photos.
FabriX takes the lead digitally: Fashion Meets Future
Digital fashion exists at the intersection of creativity and technology. Whilst the ideation and conceptualization stages of digital fashion collections may take place offline just like traditional fashion, digital fashion heavily employs the use of visual representation powered by computer-aided design, 3D animation and imaging, and Augmented Reality (AR) technologies.
In contrast with traditional fashion design involving time-consuming and costly processes, digitalizing fashion with technology, such as different design software allows designers to truly stretch their imagination in the virtual world – experimenting with colors, material, textures, forms, & finishes before fitting their creations on models in virtual dressing rooms.
This enables digital fashion designers to rapidly accelerate the design and prototyping phase with significantly lower costs, fewer resources, and in a highly sustainable manner. With the advent of gaming, and blockchain technology.
