As part of its plans to expand globally, a well-known fragrance manufacturer, Sawai Fragrance, has started to enter the US market with Eze Perfumes, its first direct-to-consumer (D2C) perfume, one year after it debuted under Incredible Indriya. By showcasing the history and growth of Indian perfumery through its products and aiming to appeal to discerning customers worldwide, this move emphasizes its objective to establish India as a major fragrance hub on the global stage.
Eight carefully chosen perfumes have been introduced by Eze Perfumes: three for men (Eze Nomad, Eze Surge, and Eze Elation), three for ladies (Eze Joy, Eze Flow, and Eze Awe), and two for unisex (Eze Vibe and Eze ID). The company has a long history of creating exquisite scents and is committed to perfection. creating fragrances that are designed and produced in India by fusing modern tastes with the long history of Indian perfumery.
Apart from its virtual existence, Eze Perfumes has built a strong retail chain in the United States. Its merchandise can be found at 400 Fragrance Outlets and 100 South America by Top Brands (Luryx duty-free outlets) across the country, guaranteeing wide availability for customers. Eze Perfumes has increased its retail presence in many locations, including Panama, Colombia, and Mexico, building on its popularity throughout the world.
The Incredible’s director Jain Indriya Kanishka” Entering the US market is a significant accomplishment for Eze Perfumes.” As fervent supporters of the Made in India movement, we are thrilled to introduce our authentic, homegrown fragrances to a global clientele. Our perfumes are a tribute to India’s rich olfactory past, skillfully and passionately crafted to offer a completely immersive sensory experience.
Pushkar Jain – CEO of Sawai Fragrances
The founder of Eze Perfumes, who is from India, stated: “Showcasing India’s centuries-old perfumery legacy is just as important as growing Eze Perfumes’ market presence on a global scale. This moves us one step closer to realizing our goal of introducing Indian perfumes to the world.
“It’s an exciting journey to lead the launch of Eze Perfumes into the American market,” says Sawai Fragrances USA CEO Purvi Jain. Not only are we selling perfumes; but we are also dedicated to narrating the captivating story of Indian perfumery culture.
About Sawai Fragrances:
Sawai Fragrances, a well-known company in the perfumery sector, has a lengthy history of developing, manufacturing, and distributing essential oils and fragrances to luxury labels across the globe. The first hydro-distillation facility for the production of natural attars was founded in 1965 by Mr. Sawailal Jain, the founder, and the journey began in Kannauj with the scent of rose petals. The brand maintains plants and distillation facilities in Silvassa, Kannauj, Nilakkottai, and Orissa.
