Bangalore, June 27, 2024 – The House of Sawai Fragrances’ Eze Perfumes is pleased to announce the introduction of 18ml versions of its perfume collection. The firm, which is well-known for their proficiency with fragrance components, debuted these mini perfumes in March 2023 as an addition to their launch line, meeting the demands of contemporary, mobile customers who value elegance and adaptability. The company honours a history of innovation in the creation, production, and distribution of fragrances and essential oils around the world. Eze’s colourful, cylindrical bottles with a glass base and a sleek click-on top symbolise regality and refinement. The term “king” in Igbo is the inspiration for this design.
For those who want to travel with many scents with them, the new 18ml versions provide a convenient option. Eze Perfumes caters to a wide range of tastes and preferences with their portfolio of citrusy, fresh, and woodsy smells for men (Elation, Surge, Nomad), flowery, fresh, and sweet scents for women (Flow, Awe, Joy), and two zesty, sophisticated unisex options (ID, Vibe). Each of the new 18 ML scents costs 495 Indian rupees. These tiny bottles, which are made with the discriminating perfume lover in mind, guarantee adaptability without sacrificing the deep, distinctive smells that make Eze Perfumes so well-known.
Mr. Pushkar Jain, CEO and Perfumer at Sawai Fragrances said, “We are excited to introduce the Eze Perfumes 18ml versions, which combine convenience with unwavering quality and luxury. This launch serves as a reminder of our commitment to innovation and meeting our discerning consumers’ changing needs. The perfumes are manufactured with pride in India, are portable, and ideal for those on the road. Every fragrance embodies our pursuit of quality in every bottle and guarantees a refined and beautiful experience.”
Ms. Kanishka Jain, Director of Incredible Indriya, added, “A new generation of fragrance enthusiasts finds Eze Perfumes intriguing as it captures the sense of modernity and sophistication. Our new 18ml versions are the perfect size for people who want to blend scents because they can be easily carried in your wallet or slipped into small sling purses. It also guarantees that customers may enjoy their favourite scents wherever they go. These adaptable versions showcase our dedication to offering convenient luxury that lets people easily express their particular flair. The classic fragrances of Eze Perfumes, which are made in India, are perfect for travel or everyday use and represent our commitment to excellence and innovation in the perfume business. Each application promises a wonderful aroma.”