Premium Japanese lingerie brand Wacoal, proudly presents its Spring Summer’25 (SS’25) Collection, a thoughtfully designed range of sophisticated, breathable, and stylish lingerie. Leading this launch is Bliss by Wacoal BASICS, offering an effortlessly stylish and lightweight experience.
Designed for the modern woman, the Bliss Collection features breathable fabrics that provide superior comfort. This padded bra and bikini panty set is available in two timeless hues—classic black and lush green, combining functionality with fashion. The double-perforated cups and unique rice knit fabric enhance air circulation, making it a must-have for the warm summer months.
Key Features of the Bliss Collection:
- Padded, non-wired, T-shirt Bra offering moderate coverage
- Double-perforated cups for enhanced air circulation and comfort
- Rice knit cup lining designed to wick away moisture
- Thin & lightweight crush-free cups ideal for all-day wear
- Fashion lace trim for a supportive and elegant fit
- Fully adjustable straps for personalized comfort
Sizes: 32B – 38D
MRP: Rs. 1,899
Introducing More Stunning Additions to the SS’25 Collection
Alongside Bliss, Wacoal expands its SS’25 Collection with two elegant new styles, perfect for women seeking confidence, support, and fashion-forward designs.
ZOE NON-WIRED T-SHIRT BRA – Everyday Confidence, Redefined- Newly introduced in the Wacoal BASICS range, the Zoe T-shirt Bra is designed for a flattering, feminine, and youthful feel. Featuring moulded cups for a seamless finish, this non-wired style provides gentle support while ensuring everyday ease and sophistication.
Available Colors: Wine and Brown
MRP: Rs. 1,499
DREAMY CURVES PUSH-UP BRA – The Perfect Lift with Unmatched Breathability- For those seeking a natural yet enhanced shape, Wacoal introduces the Dreamy Curves Push-Up Bra. Designed with soft brushed cups for a level 2 push-up effect, this bra delivers a comfortable, supportive lift without compromising breathability.
Available Colors: Dusty Orchid and Blueberry
MRP: Rs. 2,299
Pooja Merani, COO of Wacoal India Said, With these new launches, Wacoal continues its mission to offer premium, innovative lingerie that meets the evolving needs of women everywhere. The SS25 collection, spearheaded by Bliss by Wacoal BASICS, promises breathable elegance, superior comfort, and timeless style ensuring that every woman feels confident in every moment.
The SS’25 collection will be available at Wacoal exclusive brand stores and large format stores across India and on the official website of Wacoal India (https://www.wacoalindia.com/) .
About Wacoal India: Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty, Wacoal began to launch its brand in Asian countries in the 1970s, in America in 1985, in Europe in 1990 and eventually opened doors of its first store in India in December 2015. The brand focuses on delivering beautiful, high-quality lingerie that fits just right, with an extensive product range, including bras, panties, shapewear, and sleepwear, designed for superior comfort, support, and style.
They believe strongly in the importance of good fit and have an in-house trained group of consultants to take accurate measurements and assist customers in choosing the style that will work best for their body types and lifestyles.
The brand has established a strong retail presence with 18 Exclusive Brand Outlets (EBOs) and over 40 Large Format Stores (LFS) across major cities like Mumbai, Delhi NCR, Bangalore, Kolkata, and Chennai. They also have a presence in over 80 Multi Brand Outlets (MBO) stores across 20 cities in India. Additionally, Wacoal has a strong online presence through its website and other major e-commerce platforms. Wacoal continues to expand its footprint, ensuring Indian women have easy access to premium lingerie that delivers comfort and style.
