The Seoul Collection, a series of fashion shows featuring leading Korean designers, is one of Korea’s greatest fashion business events. The collection, which debuted in 2000, has since become the most distinctive among all, reflecting the expansion of the Korean fashion industry. The trade event, Korea’s largest fashion industry site, takes place twice a year during the SS/FW season, alongside Seoul Fashion Week. In addition to direct matching between local fashion designers and international buyers at the order exhibition site, buyers will be given a tour of the designer’s store. Through this, we actively assist in the international expansion of homegrown designer companies.