Leading European women’s fashion brand Only has entered the athleisure clothing market with the introduction of a new category named Only Play. Only Play combines superlative functionality, superb quality, and feminine touches in a powerful mix of the newest fashion and sportswear trends, with a strong mixture of training and leisure.
The category is marketed as a one-stop shop for all things comfort and fashion, and it includes items from both sportswear and casualwear. According to the firm, the collection’s technical characteristics include perks such as removable and non-removable padding for necessary support, racer back styles for stability, adjustable straps and hook closures, practical pockets, wind proof and breathable technology.
The collection includes tops, tights, shorts, training bras, jackets, tank tops, and yoga mats, and is intended to provide unlimited combinations for style training. With a variety of quirky and exciting clothing in flashy colours and comfy designs, the collection attempts to reawaken a joy in everyday activities. The line is also available in a selection of expressive and trendy prints that will brighten your day and boost your everyday style quotient.
“With the introduction of Only Play, we further enhance the brand’s product offering by incorporating performance wear/ athleisure designs,” stated Vineet Gautam, CEO & country head- Bestseller India. Only is truly a one-stop shop for fashion-conscious modern millennial girls. With pop-colors and utilitarian shapes, the collection maintains true to Only’s design ethos.