Renowned Italian brand Etro has ventured into the world of made-to-order menswear with the inauguration of its first-ever dedicated store, Etro Unique, on Via Montenapoleone in Milan. This by-appointment-only space caters to the discerning consumer’s desire for individuality, allowing them to actively shape the fit and details of their garments, ranging from classic elegance to casual styles.
The collection encompasses suits, jackets, gilets, and trousers, all fully customizable to grant customers flexibility in adjusting fit, tweaking details, and choosing from an extensive array of materials and personalization options. Etro Unique takes an aesthetic journey, blending the brand’s rich heritage and tradition with the contemporary consumer’s quest for uniqueness.
With a focus on the ultra-luxury market, the made-to-order offerings come in three main fits—slim, regular, and comfort. Clients can select and combine elements from an impressive selection of 80 fabrics, 45 linings, 34 tie interlinings, nine melton undercollars, and 28 different button styles.
Etro leverages partnerships with esteemed fabric providers such as Dormeuil, Piacenza 1733, Holland & Sherry from Savile Row, and Drago Lanificio in Biella, ensuring a diverse range of materials for the discerning clientele. This expansion underscores the brand’s commitment to delivering a personalized and high-quality experience for its clientele, further establishing its presence in the global luxury menswear landscape.
