The luxury watch retailer marks a major expansion milestone with its new boutique in Indore.
Ethos Limited has opened its 100th boutique in India. The new store in Indore marks another step in the company’s expansion across the country.
The milestone strengthens Ethos’ presence in India’s luxury watch retail market. It also reflects the company’s focus on premium global watch brands and elevated retail experiences.
Expanding India’s Luxury Watch Retail Market
Over the past two decades, Ethos has grown from a single-store operation into a nationwide luxury watch retailer. The company now offers luxury, premium and sports watch categories.
It has also developed different retail formats. These include mono-brand boutiques, Summit stores and Haute Horology destinations.
The 100th boutique highlights the growing demand for luxury watches in India. Rising aspirational consumption is supporting this trend. At the same time, interest in horology continues to grow among collectors and enthusiasts.
Focus on Experience-Led Retail
Ethos has built its retail strategy around customer experiences. The company has moved beyond a traditional store model to create more engaging luxury environments.
One example is City of Time in Gurugram. The 22,000 sq. ft. luxury watch destination offers curated brand experiences and watchmaking zones. It also includes private lounges and hospitality-focused spaces.
This approach reflects wider changes in luxury retail. Today, brands are placing greater focus on experiences, customer engagement and long-term relationships.
Leadership Views on the Milestone
Pranav Saboo, Managing Director and Chief Executive Officer of Ethos Limited, described the 100-boutique milestone as a reflection of customer trust and long-term partnerships. He also highlighted the company’s passion for global watchmaking.
Meanwhile, Yashovardhan Saboo, Chairman of Ethos Limited, pointed to the company’s early adoption of new luxury retail formats.
These formats include mall-based stores and airport retail. They also include larger boutique concepts and independent watch brands.
Strengthening Luxury Watch Retail in India
Ethos continues to expand its presence across India. The company focuses on curated experiences, premium service and partnerships with global watch brands.
As India’s luxury retail market develops, the company’s 100th boutique marks an important expansion milestone. The Indore store adds to Ethos’ growing retail network and its presence in the country’s luxury watch segment.
