Over the past year, Flipkart’s fashion subsidiary Myntra’s premium ethnic clothing segment has doubled across metros and Tier 1 areas. To grow, the company has added over 50 brands. ET Online revealed that 60% of premium ethnic clothing sales at Myntra came from metros and Tier 1 areas. The company plans to keep adding companies to its list as the category grows.
According to Myntra, Tier 1 and metro areas account for 60% of their premium ethnic apparel segment sales, according to ET Online. The company anticipates continued rapid growth in the market and will keep bringing on new brands to diversify its product offering.
Women’s ethnic apparel became a very popular product category during the company’s End of Season Sale main online sale event, according to the Economic Times. Sales of men’s ethnic clothing are also increasing, and popular labels on Myntra include Manyavar and Tarun Tahiliani’s Tasva ready-to-wear line, among others.
The ethnic apparel category on Myntra is expanding, following general market trends. According to ET Online, the market for women’s ethnic clothing in India is predicted to grow to $24 billion by 2025. This suggests that there is significant room for expansion for the product category. The luxury ethnic apparel category on Myntra features names with beginning pricing of Rs 2,500. In this area, the e-commerce marketplace offers more than 3.85 lakh designs from more than 1,000 companies.
