customers find jewellery that feels personal, thoughtful, and right.
Gift Finder: Shopping Led by Intent, Not Filters
The Gift Finder feature acts as a guided journey, especially for first-time buyers. Instead of browsing endless catalogues, users answer simple questions such as:
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Who they are gifting to
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The occasion and budget
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Style preferences
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Jewellery category
The tool converts this intent into carefully curated recommendations. Founder Arthi Ramalingam’s expertise also informs the selections, adding a layer of trust beyond data alone. As a result, shoppers gain confidence and clarity faster.
Swipe Feature: A Familiar Way to Discover Jewellery
Valentine’s Day sees strong participation from Gen Z and millennial shoppers. Many already prefer swipe-based digital experiences. Eternz brings this behaviour into jewellery discovery.
Users can:
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Swipe right to like a design
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Swipe left to skip
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Swipe up to explore or purchase
This format keeps discovery fast, visual, and pressure-free. It also helps Eternz understand user preferences in real time, improving personalisation.
Gamified Discovery for a Rewarding Experience
Eternz has added a gamification layer to the Swipe feature. Users earn points for swiping, which they can redeem on purchases. This turns jewellery discovery into an engaging, everyday interaction rather than a stressful decision.
Strengthening Trust and Conversion Through Technology
According to Arthi Ramalingam, nearly 40 percent of online jewellery purchases are gift-driven. Eternz built these features to reduce friction and focus on intent rather than endless scrolling.
By blending AI, expert insight, and familiar digital behaviour, Eternz aims to attract new buyers, improve engagement, and drive higher conversions during peak gifting moments.
Reimagining Jewellery E-commerce
Eternz positions technology at the heart of jewellery discovery. With the Gift Finder and Swipe features, the platform simplifies high-consideration purchases and creates a more human, intuitive experience.
As digital-native consumers seek relevance and ease, Eternz continues to redefine how jewellery is discovered, chosen, and gifted.
