Estée Lauder has made a groundbreaking announcement about its latest venture, the Skin Longevity platform, accompanied by an innovative age-reversal technology. Drawing from 15 years of dedicated skin longevity research, the platform introduces the revolutionary SIRTIVITY-LP technology, boasting 29 worldwide patents and insights shared at over 20 scientific conferences.
The cornerstone of this technological breakthrough is the highly anticipated product, Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, set to be revealed in January 2024. Powered by SIRTIVITY-LP, Estée Lauder promises visible age reversal in just 14 days, marking a significant leap in skincare innovation.
Justin Boxford, the global brand president at Estée Lauder, expressed the brand’s commitment to pioneering skin science. Estée Lauder, known for its breakthroughs, sees this as a pivotal moment to disrupt the industry, changing perceptions about skin aging and redefining the future of skincare.
As part of the Skin Longevity initiative, Estée Lauder is assembling a longevity expert collective, bringing together experts from various disciplines. This collective aims to educate and empower consumers, shifting the conversation from anti-aging to visible age reversal. The members, including Estée Lauder scientists and external experts, will actively participate in events, media partnerships, and editorial content.
In a further commitment to longevity research, Estée Lauder announced its support for the Stanford Center on Longevity, a renowned research center at Stanford University. The brand will be the inaugural supporter of the Center’s new Program on Aesthetics & Culture, pledging a three-year initiative to fund diverse research activities. Estée Lauder’s move is not just a leap in skincare technology; it signifies a broader commitment to advancing research in the field of longevity and aesthetics.
