Enchanteur, the French-inspired personal care brand from Wipro Yardley, has launched a captivating new campaign for its perfumed body lotion across the GCC region. Conceptualized by AHA — a media-fluid creative agency with operations in India and Dubai — the campaign intertwines elegance and resilience in a visually poetic narrative.
Set during Eid and tailored for the Middle East’s hot summer climate, the film introduces a non-sticky, hydrating lotion designed to leave skin soft, radiant, and subtly perfumed — perfect for warm-weather wear.
The storyline opens in a serene elevator setting where a poised woman in pink enters, her fragrance subtly shifting the atmosphere. She exits, leaving behind her scarf — a symbolic trace of her presence. Later, in a powerful transition, the scene moves to an MMA studio. The same woman challenges a male fighter, confronting not just her opponent, but ingrained perceptions about feminine strength.
Her precise, fluid movements reflect internal confidence — unspoken yet unmistakable. The scarf returns as a visual metaphor for her lasting impact, just like her scent.
To bring the vision to life, AHA conducted extensive casting, eventually selecting an Italian-Brazilian actress who trained in MMA choreography to authentically portray both elegance and strength. A global team collaborated across five countries — with a French director, Canadian AD, Bangkok-based DOP, and an international cast. The shoot took place in a minimalistic Bangkok studio, ensuring focus on movement and emotion.
Sushobhan Chowdhury, Founder & Creative Strategist at AHA, said, “This campaign wasn’t just a commercial — it was about storytelling that resonates. The fragrance represents presence — something that lingers beyond the moment. It’s confident, emotional, and designed to endure.”
Now live across TV, OTT, cinemas, and digital and outdoor platforms in the GCC, the campaign marks a bold and refined new chapter for Enchanteur — a tribute to feminine identity, fragrance, and enduring grace.
Watch the ad: https://youtu.be/z22YrCTIjPg
