Omaxe Chowk, Chandni Chowk, continues to strengthen its premium retail mix with the launch of a new store by Enamor, a leading fashion lingerie brand. Located on the first floor, the store spans approximately 986 sq. ft., marking another milestone in the destination’s ongoing retail transformation.
The newly launched store is designed to deliver a curated and elevated shopping experience for women, bringing together Enamor’s diverse product portfolio under one roof. The collection includes everyday essentials, occasion wear, comfort-focused lingerie, activewear and nightwear.
Established in 2001, Enamor operates as a joint venture with Barbara of Paris, a renowned French lingerie brand, and is managed by Modenik Lifestyle Pvt. Ltd. The brand has built a strong reputation for its focus on fit, functionality and contemporary design, positioning lingerie as an essential aspect of comfort, confidence and personal style.
Speaking on the launch, Jatin Goel, Executive Director, Omaxe Group, said, “The evolution of Omaxe Chowk has been guided by our vision to create a destination where the legacy of Old Delhi meets the expectations of today’s consumers. The addition of Enamor reflects the growing demand for premium, experience-led retail, even in heritage markets like Chandni Chowk. We are consciously curating a tenant mix that brings together comfort, confidence, and contemporary choices for modern shoppers.”
Enamor’s entry reflects a broader shift in Chandni Chowk’s retail landscape, as the historic market steadily transitions towards a more organised and experience-driven ecosystem. The growing presence of premium brands continues to reinforce Omaxe Chowk’s positioning as a curated retail hub that bridges tradition with modern consumer aspirations.
