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Fashion Updates | Industry Updates

Emiway Bantai and Celio India collaborate on a streetwear line.

Published: June 17, 2023
Author: Fashion Value Chain

-By Pratyasha

Rapper Emiway Bantai, who is based in Mumbai, and menswear company Celio have teamed up to create an exclusive line. The Celio X Emiway Bantai is a streetwear line that comprises t-shirts, shirts, bottom wear and more. It was inspired by Emiway’s most recent album, “King of the Streets.”

With this partnership, Celio enters the Metaverse, a virtual world where its customers may examine the new collection and communicate with other Emiway Bantai customers and fans. In a statement on the line, Emiway Bantai said, “I am thrilled to have my very own album-inspired collection by Celio published on the popular platform — Metaverse. The street-style inspiration for the collection perfectly captures my personality.

“We are thrilled to partner with Emiway Bantai and embark on this exciting journey into the Metaverse,” continued Satyen Momaya, CEO of Celio India. This partnership not only demonstrates our dedication to remaining on the cutting edge of fashion trends, but it also enables us to interact with our audience in a distinctive and immersive way.

The Celio X Emiway Bantai collection will only be accessible in the Metaverse, giving fans the opportunity to browse and buy the collection online.

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