Ed-a-Mamma, the sustainable kidswear brand founded by Alia Bhatt, has launched its Autumn-Winter 2025 collection. The brand encourages young “Mini Planeteers” to embrace nature and enjoy the outdoors through its planet-friendly designs.
The brand now offers a complete universe for little ones and moms-to-be, including apparel, toys, bedding, and books. With this new drop, Ed-a-Mamma continues to focus on comfort, allowing children to explore, play, and enjoy everyday adventures while staying environmentally responsible.
Nature-Inspired Themes for Infants and Children
The AW’25 collection draws inspiration from forest trails, winter skies, and everyday school moments. It introduces playful capsules like Veggie Wonder, Cuddly Cubs, and Winter Wonderland. These styles are available for infants aged 0–4 years and kids aged 4–14 years.
Sustainable Innovations Built Into Every Garment
Ed-a-Mamma integrates thoughtful craftsmanship with several planet-friendly innovations. The collection features:
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Gentle, natural fabrics
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AZO-free, non-toxic dyes
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GOTS-certified organic cotton for infants
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Plastic-free buttons and nickel-free trims
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GRS-certified recycled polyfill jackets that divert PET bottles from landfills
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ZDHC-compliant denims using up to 80 percent less water
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Vegan, cruelty-free, fully recycled sewing threads
Alia Bhatt on Raising Mini Planeteers
Alia Bhatt, Founder of Ed-a-Mamma, shared her vision:
“Childhood should be full of curiosity, fun, and kindness. I created Ed-a-Mamma to help children connect with nature and make choices that feel right. Every new launch moves us closer to a world where the things children wear and use celebrate them and the Earth. With another launch around the corner, we’re excited to keep nurturing little ones from day one.”
Sustainability Beyond Clothing: The #PlantABeej Initiative
Ed-a-Mamma expands its sustainability mission beyond garments. Every order includes a seedball through the #PlantABeej initiative, which encourages families to grow something together and spend more time outdoors.
The brand’s packaging remains biodegradable, compostable, and reusable. It uses bean-shaped FSC-certified tags that double as bookmarks. The team also upcycles leftover fabric into toys, potlis, and small giveaways to reduce waste.
Availability Across India
The Autumn-Winter 2025 collection is now available at www.edamamma.com and in flagship stores across Mumbai, Pune, Noida, and Bengaluru.
