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FASHION VALUE CHAIN

The beauty Industry has long lived inside the shadows of an unpleasant fact – because the lipsticks and face scrubs of the arena decorate the face, they have been destroying the beauty of nature. It is a contradiction that hasn’t been addressed completely, but some manufacturers are consciously running towards it each in the fashion and beauty sectors.

 In this context, Swedish beauty brand Oriflame has launched their new ‘Ecobeauty range’ with the aim to extend sustainability across their products and inculcate “inspiration from nature and respect for the environment.”