Actress Deepika Padukone has been designated the brand ambassador for the haircare category by the multinational technology business Dyson.
With this alliance, Dyson hopes to boost its market share in India and raise public awareness of the value of maintaining healthy hair.
Ankit Jain, managing director of Dyson India, commented on the partnership in a statement, saying, “We are happy to partner with Deepika Padukone. As a result of our relationship with Deepika, discussions on adaptable, healthy everyday hair styling that works for all hair types will be amplified further.
“I’ve always thought that a hairstyle can make or break a look,” Deepika Padukone continued. I have always been inspired by Dyson’s dedication to innovation and concentration on providing cutting-edge technology for healthier hair styling, and I firmly believe that this partnership will encourage people to achieve excellent hairstyles while also taking good care of their hair.
Currently available hair care products from Dyson include a straightener, hairdryer, and multi-styler. In the following four years, the company intends to add 20 additional beauty products to its current lineup.
