Ducati, the iconic Italian brand known for speed and engineering excellence, has expanded its lifestyle presence in India with the launch of Ducati Watches in partnership with Titan Company Limited.
The brand unveiled the collection at Bayview Lawns in Mumbai. It introduces 43 new timepieces, each inspired by Ducati’s racing heritage. As a result, the designs reflect speed, precision, and the emotional bond between rider and machine.
Translating Racing DNA into Watch Design
This launch represents Ducati’s most ambitious lifestyle expansion in India so far. Moreover, the collection allows enthusiasts to carry Ducati’s performance-driven spirit beyond the racetrack and into everyday life.
Built on Ducati’s core values of Style, Sophistication, and Performance, the watches translate motorcycle design cues into contemporary watchmaking. For instance, instrumentation-style dials, bold red accents, and aerodynamic case profiles define the range. Additionally, layered textures and sharp silhouettes mirror Ducati’s motorsport identity. Consequently, the collection feels engineered, expressive, and instantly recognisable.
Ducati on Extending Brand Emotion
Speaking at the launch, Mr. Alessandro Cicognani, Head – Brand Licensing, Sponsorship & Sport Marketing, Ducati, said:
“Ducati stands for emotion – that moment when man locks in with machine and speed finds its pulse. This watch collection carries that feeling beyond the motorcycle. It’s for every Ducati fan who wants the rush to stay with them.”
Titan as Exclusive Licensing Partner
To accelerate its reach in India, Ducati has appointed Titan Company Limited as its exclusive licensing partner. Titan will manage retail distribution, brand presence, and national expansion.
Therefore, the collection will benefit from Titan’s extensive retail network, including Helios, Titan World, leading multi-brand stores, and e-commerce platforms. Priced from ₹15,000 onwards, the watches offer a premium yet accessible entry into Ducati’s design-led world.
Titan on Bringing Ducati to Everyday Life
Mr. Kuruvilla Markose, CEO – Titan Watches, said:
“As a member of the Ducati franchisee and lifelong motorsport enthusiast, I’m thrilled to bring Ducati’s racing spirit off the track and into the daily lives of fans. This exclusive collection fills a long-overdue gap in authentic Ducati merchandise for India’s racing community. We’re proud that Titan can make these timepieces available through our nationwide retail network. Each watch reflects Ducati’s core values of speed, precision and passion, keeping the thrill alive every day.”
A Strategic Moment for Ducati in India
Meanwhile, Indian consumers continue to show growing interest in premium international brands. In this context, Ducati Watches offer enthusiasts a new way to engage with the brand’s engineering ethos beyond motorcycles.
Ultimately, the launch signals a new chapter for Ducati in India. The brand’s signature spark, once limited to the machine and the track, now becomes part of everyday wear.
