- Plans to accelerate business within the spices category with a projected compound annual growth rate (CAGR) of approx 30% over the next five years
- Aims to expand new product categories like herbs, gourmet gravies, cooking pastes, etc
- The packaged spices industry in India stood at approximately INR 34,000 crores in 2023, witnessing an 18% growth and 4% volume growth
New Delhi, 18th April, 2024
Catch Spices, a core brand of Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate, has marked a significant leap in the packaged spice industry by announcing its entry into the INR 1000 crore club.
Giving impetus to its aggressive expansion plans, through modern-format stores and e-commerce including quick commerce platforms, Catch Spices has diversified its vibrant portfolio by venturing into pastes, gourmet gravies, grinders, herbs, and pink rock salt, with several new product developments underway.
Speaking on the occasion, Mr. Rajiv Kumar, Vice Chairman, DS Group, said, “Our relentless pursuit of excellence and a consumer-centric approach enabled Catch Spices to achieve the significant milestone of being an INR 1000 crore brand. Today, Catch Spices has become synonymous with consistent quality and reliability.
The Catch brand was introduced by DS Group in 1987 with the launch of a revolutionary table-top Salt sprinkler and the brand has since grown to encapsulate the very essence of cooking which ranges from straight spices to myriad blends and pastes and wholes; across nine categories with more than 125 variants and 300 SKUs.
Catch Spices has always invested significantly in technology and research to acquire insights into consumer behavior and market trends. Despite challenges posed by regional competition and commodity rate fluctuations, the brand remains resilient and agile.
With prominent brand ambassadors such as Akshay Kumar, Bhumi Pednekar and Kirti Kharbanda, the brand has garnered widespread acclaim for its campaign “Kyunki khana sirf Khana nahi hota.” This positioning of “Khana Sirf Khana Nahi Hota” highlights the thought that food encompasses many emotions – memories, bonds, tradition, and values, bringing the brand closer to a consumer’s daily life – beyond merely functional to an emotional connection.
About DS Group:
The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG conglomerates with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth.
