Drip Project, a men’s jewelry brand, has selected celebrity cricketer KL Rahul as the brand ambassador for its luxury fragrance brand Metaman. Rahul has also joined the company’s investor roster.
“These are areas I’m truly passionate about,” KL Rahul, Metaman’s new brand ambassador, stated in a press statement. “That is why I am involved in health, wellness, sports, and fashion; these topics have always piqued my interest.” Rather than simply being the face or ambassador, I’ve decided to work in environments where I feel at ease and can make a true contribution. While that role is exciting, this is a much more significant chance for me. It extends beyond my athletic career and is a long-term investment. Plus, it’s been fun to study something other than cricket, and I’ve truly appreciated
In 2022, Harsh Maskara and Anil Shetty started Metaman, a men’s jewelry brand. In 2023, the company purchased Gen Z-focused jewelry brand Drip Project and rebranded Drip Project’s scent offering as ‘Metaman’ to better suit inside the brand universe. With Rahul promoting the line, Drip Project hopes to engage with new customer groups throughout India.
“KL has been an investor in Metaman Brands Private Limited and The Drip Project from the beginning,” stated Metaman by Drip Project co-founder Harsh Maskara. “Seeing the progress we’ve made in the two years since he invested—from zero to where we are now—he’s been a part of the journey. When I proposed expanding The Drip Project into the fragrance sector and re-launching Metaman, he expressed immediate interest. The smell is very near to his heart; he is usually buying perfumes at duty-free shops while traveling, which struck a chord with him. Despite numerous endorsements, he
