Dot & Key Launches Upgraded Vitamin C + E Gel Moisturizer with Aditi Bhatia
Dot & Key has introduced an upgraded formulation of its Vitamin C + E Super Bright Gel Moisturizer, supported by a new campaign featuring brand ambassador Aditi Bhatia. The skincare brand has enhanced the bestselling moisturiser with a Quad Vitamin C System, bringing together four complementary forms of Vitamin C designed to work across different layers of the skin for a brighter, more even-looking complexion.
Centred on the campaign thought ‘Glow With No Filters’, the film focuses on everyday skincare, hydration and formulation-led skin confidence. Aditi Bhatia demonstrates how the upgraded moisturiser can simplify daily routines by combining four forms of Vitamin C in a single product. Its lightweight gel texture is designed to absorb quickly while providing hydration and surface protection.
The formulation features THDA, a fat-soluble form of Vitamin C positioned to target pigmentation, alongside Ethyl Ascorbic Acid, which helps brighten the appearance of the skin and promote a more even-looking tone. Kakadu Plum and Blood Orange contribute antioxidant-rich Vitamin C to support radiance and help protect the skin against everyday environmental stressors.
The moisturiser also contains Vitamin E and Shea Butter, while its formulation is designed to help protect against blue-light-induced oxidative stress. The lightweight texture is positioned as an everyday option for consumers seeking hydration and brightening benefits without adding multiple products to their skincare routine.
Speaking about the campaign, Anisha Agarwal Saraf, Co-Founder & Chief Innovation Officer, Dot & Key Skincare, said, “Consumers today are increasingly looking for skincare that delivers visible results without adding complexity to their routines. With the new formulation of our Vitamin C + E Super Bright Gel Moisturizer, we wanted to take a familiar everyday essential and make it more effective by bringing together four forms of Vitamin C that work across different layers of the skin. The Quad Vitamin C System is designed to support a brighter, more even-looking complexion, while the lightweight gel texture makes it easy to incorporate into a daily routine. As we continue to innovate, our focus remains on creating science-backed, accessible skincare solutions that are thoughtfully formulated for the evolving needs of Indian consumers.”
The ‘Glow With No Filters’ campaign is now live across digital and social media platforms, highlighting Dot & Key’s focus on accessible, formulation-driven skincare for Indian consumers.
Campaign Film: Available on Dot & Key’s YouTube channel.
