Dot & Key, one of India’s leading skincare brands, has unveiled its summer campaign for the Vitamin C + E Super Bright Sunscreen, featuring Shanaya Kapoor. The campaign introduces refreshed packaging for the product, while retaining its existing formulation.
The campaign film captures everyday, relatable moments from the lives of Gen Z consumers, highlighting the role of SPF as a daily skincare essential. Shanaya Kapoor anchors the narrative, with a strong focus on in vivo testing to underline the sunscreen’s clean formulation and clinically supported performance. Through a light, contemporary storytelling approach, the film demonstrates how regular sunscreen use can contribute to visible skin confidence.
Dot & Key’s Vitamin C + E Super Bright Sunscreen offers SPF 50 PA ++++ protection with a water-light, non-sticky texture. It leaves no white cast and is suitable for all skin types, including sensitive skin. Enriched with Vitamin C and Sicilian Blood Orange, the formula helps address dullness and pigmentation while supporting collagen production. The use of in vivo testing reinforces the brand’s science-led philosophy, ensuring that product claims are supported by measurable results.
Commenting on the campaign, Suyash Saraf, Co-Founder of Dot & Key, shared that the refreshed look of the sunscreen reinforces the importance of daily sun protection while maintaining transparency and efficacy. He added that Shanaya Kapoor reflects the confidence that comes from consistent skincare, making the campaign especially relevant for younger, Gen Z consumers. The unchanged formula continues to deliver proven results, while the new packaging improves visibility and everyday usability.
Shanaya Kapoor added that sunscreen has always been an essential part of her skincare routine and that the campaign effectively captures both the visible and emotional impact of regular SPF use. She also expressed her appreciation for the updated packaging.
The campaign film is now live across digital and social media platforms, supporting Dot & Key’s ongoing mission to make high-quality, science-backed skincare accessible to modern Indian consumers and to encourage regular sun protection.
Scientifically Validated Protection
Dot & Key’s sunscreen range is supported by in vivo testing, where SPF performance is evaluated on human skin under controlled conditions. This testing method ensures that SPF and PA ratings reflect real-life usage while maintaining lightweight, comfortable textures suited for daily wear and reapplication. Designed for everyday lifestyles, the sunscreens are easy to layer and reapply, promoting consistent SPF usage across seasons and reinforcing trust through scientifically validated formulations.
