Industry Updates

Domino’s Pizza India Stuns Audiences with Ground-breaking Event: Unveils Spicy-hot Pizza Range

Published: July 8, 2023
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Dominos Pizza, Indias largest pizza chain has set a new standard in event marketing with a fiery on-ground activation event in Gurgaon that brought to life the sensations of spice in a thrilling spectacle. Focused on the new range of pizzas, the event provided a sensory feast of fiery displays, smoky ambiances, and the unparalleled excitement of spice. The whole activation was so unique and captivating that it set the onlookers mesmerized.

Red Hot Pizza Range

Creating an eye-catching environment, a blazing pizza slice billboard captured the attention of locals, sparking conversations and drawing the interest of those passing by, which was captivated by smoky fumes of the billboard. The electrifying spectacle reached its climax as a fire tender arrived at the scene, dousing the smoke in a dazzling show of water jets, symbolizing Dominos mastery over spice and heat. As an extension to the on-ground activation, bike-bound delivery riders with smoke trailing from their delivery boxes navigated the city streets, demonstrating the brand’s dedication to delivering the Spicy Range right to customers doorsteps.

Brace Yourself for a Video That Will Ignite Your Senses!

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The objective of this activation was to captivate our audience and highlight the exhilarating sensation of enjoying a spicy Dominos pizza,” said Sandeep Anand, EVP & Chief Marketing Officer, Domino’s Pizza India.This innovative event allowed us to visually embody the excitement and passion infused into every bite of our new spicy range. The buzz and overwhelming response it has generated have exceeded our expectations.”

The event marked the thrilling launch of Dominos newest offering – a spice-infused pizza range. Crafted with a tantalizing fusion of heat and flavour, the Red-Hot Pizza range includes four distinctive flavours: Blazing Onion & Paprika, Fiery Jalapeno & Paprika, Blazing Chicken & Paprika, and Fiery Sausage & Paprika.

Join Dominos on this extraordinary flavour adventure and experience the irresistible allure of the Spicy Range Pizza starting at an affordable price of Rs. 179/- and is available at all Dominos Pizza restaurants across India. Indulge your senses and savour the thrill of the Red-Hot Pizzas that will leave you craving for more.

To explore the TVC, please visit YouTube

About Jubilant FoodWorks Limited^

Jubilant FoodWorks Limited (NSE, BSE: JUBLFOOD) is India’s largest foodservice company and is part of the Jubilant Bhartia Group. Incorporated in 1995, the Company holds the exclusive master franchise rights from Domino’s Pizza Inc. to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal. In India, it has a strong and extensive network of 1,816 Domino’s restaurants across 393 cities. In Sri Lanka and Bangladesh, the Company operates through its wholly-owned owned subsidiaries which currently has 48 and 17 restaurants respectively. Jubilant FoodWorks also has exclusive rights to develop and operate Dunkin’ restaurants in India and Popeyes restaurants in India, Bangladesh, Nepal and Bhutan. The Company currently operates 21 Dunkin’ restaurants across six Indian cities and 13 Popeyes restaurants in two cities.

In 2019, Jubilant FoodWorks launched its first owned-restaurant brand ‘Hong’s Kitchen’ in the Chinese cuisine segment which now has 13 restaurants across three cities.

Note: ^All store counts as on March 31, 2023

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