APPAREL | Beauty | BRAND COLLECTION | Brands | E-commerce


Published: November 10, 2022
Author: Fashion Value Chain

The introduction of Deepika Padukone’s very own self-care company, with skincare as its primary focus, made headlines across the world last year in an announcement that was even more significant than her wedding. With the bare minimum, the celebrity teased fans, followers, skincare, and wellness fanatics throughout the world while adopting an east-meets-west, holistic approach to beauty and lifestyle. Then it was over! We were left with a cliffhanger after watching a thrilling pilot teaser, and one in particular: what is the name of Deepika Padukone’s most recent project? We managed to get DP to finally share the secret she’s been holding for the past year, giving you a glimpse into the actor and current entrepreneur’s newest chapter.

What’s in a name…

Apparently a lot, considering that it’s one of the top queries on everyone’s mind. Let’s settle that debate today. All welcome to ’82°E’. According to Padukone, “Pronounced eighty-two east, (it) is inspired by the meridian that runs through India and establishes the nation’s standard time.” “The brand has roots in India, yet its appeal is international. This ethos permeates every part of 82°E, including the name, each product’s style, and the rituals.

The driving force

For Deepika Padukone, self-care has never been about finding fast solutions but rather about nurturing her mind, body, and spirit. It’s about patience, consistency, and simplicity, she claims. My self-care rituals have helped me keep grounded and centred over the years, no matter where I am in the globe.

The company and its ethos

The actor claims that the contemporary self-care company offers top-notch, high-performing goods that produce results through easy, enjoyable rituals. We believe in the ability of tiny, regular steps to produce long-lasting outcomes, she continues. Deepika Padukone calls 82°E an extension of her core set of values and beliefs and hopes that it inspires everyone to connect to their most authentic selves through straightforward acts of self-care. “Our endeavour is to encourage individuals to embrace self-care rituals that nourish the mind, body, and spirit.”

What to anticipate

82°E blends potent scientific compounds with time-proven, traditionally used Indian ingredients to give you healthier skin. It is rigorously sourced, meticulously made, and clinically evaluated. Cleanser, toner, moisturiser, eye cream, and sunscreen are among the brand’s first skincare products, which will be sold online beginning in mid-November.

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