We saw robust demand during this dhanteras and have already been witnessing strong footfalls across our showrooms. We also had an exceptionally strong festive season and have overall witnessed around 20 percent increase in demand this time compared to last year’s festivities. We also witnessed a surge in advance bookings, with around 15% of customers already reserving their favourite diamond jewellery for Dhanteras. In terms of design, the diamond jewellery featuring prized colored gemstones is becoming a big trend during this season. Along with Diwali demand, this positive trend will gain momentum as lakhs of weddings are planned in the coming months. This optimism is fueled by positive consumer sentiment, driven by a rapidly growing economy, increased disposable income, and the burgeoning influence of Gen Z and millennials. We are confident that the demand momentum will continue to further accelerate till the end of the year.
While jewellers unveil special offers with enticing discounts on jewellery pieces to attract customers, however we should not be blinded by the discount sparkle. To ensure that your jewelry shopping experience is both enjoyable and rewarding, it is important to insist on proper certification and hallmarks. Reputable jewellers provide these certificates, detailing the cut, clarity, color, and carat weight of the diamonds. Selecting the right jeweler is paramount, hence choose an established brand with a history of customer satisfaction.
Mr. Eshwar Surana, Managing Director, Raj Diamonds
