Fashion Updates | Jewelry

Designer Anu Merton discusses how she is altering the perception of Indian jewellery for modern ladies.

Published: June 20, 2023
Author: Fashion Value Chain

-By Mokshika Chauhan

Anu Merton, a renowned gems creator and independent design beautician, has captivated the fashion world with her distinctive style and artistic flair. One need only take a quick glance through her Instagram account to grasp what sets her apart from other designers. Anu effortlessly exudes a sense of elegance and grace, particularly when adorned with her signature classical gold and basra pearl gems. Even in her white summer cotton and chiffon ensembles, she radiates an air of ease that is truly
captivating.

What truly distinguishes Anu is her exceptional talent for mixing and matching unexpected elements in a way that never appears forced. It is this innate ability that allows her to seamlessly combine Versace blouses with sheer Raw Mango sarees, hathphools, jeans, and MiuMiu ballerinas, all in a single outfit. The result is a harmonious fusion of styles that exudes a certain “cool-girl” look, which is incredibly
enticing for fashion enthusiasts.

The influence of Anu’s designs extends beyond social media, as her creations have found their way into the wardrobes of notable celebrities. Kareena Kapoor, for instance, can be seen sporting a white chikankari ensemble during the summer, while Neena Gupta frequently flaunts Anu Merton’s exquisite rings. This celebrity endorsement not only attests to the appeal and quality of Anu’s creations but also
highlights her ability to cater to a diverse range of tastes and styles.

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