Denim Deal has launched the Denim Deal India Hub in partnership with the Global Alliance for Textile Sustainability (GATS) and Enviu, marking a milestone in accelerating circularity in the denim supply chain across Asia. This initiative will drive the large-scale use of post-consumer recycled (PCR) cotton in denim production, both for India’s domestic market and global exports.
The launch follows a formal MoU signed in May 2025 and represents the expansion of Denim Deal beyond Europe. The initiative has already built a strong foundation of collaboration between brands, suppliers, and recyclers through measurable circularity commitments.
Bridging Gaps in India’s Circular Supply Chains
As one of the world’s largest denim producers, India generates significant textile waste, yet its circular ecosystem remains fragmented. The India Hub addresses this by aligning technical expertise, infrastructure, and brand participation under the Denim Deal Certified Recycled Fiber (DDCRF) standard.
Denim Deal provides global standards, expertise, and brand connections.
GATS serves as the operational lead with its vast network of collectors, recyclers, and manufacturers.
Enviu drives pilot projects, innovation models, and impact tracking for scalability.
Voices from the Collaboration
“We’re proud to announce a new milestone for the Denim Deal Foundation: launching our India hub in collaboration with GATS and Enviu. India offers a unique opportunity to lead the way in fashion circularity, with its large market, advanced recycling tech, and strong denim industry. We hope India becomes a global model for sustainability and inspires other countries to follow suit.”
– Nicolas Prophte, Board Member, Denim Deal
“Our members across India are already recovering and processing textile waste. The India Hub gives us the structure to scale those efforts and deliver certified recycled materials trusted by international brands.”
– Parvinder Singh, Founder, GATS
“At Enviu, we have been working on making post-consumer waste a viable resource. Two critical components of scaling those efforts are—more demand activation and enabling alignment across the textiles value-chain. Through the Denim Deal, we aim to create a common bridge for circularity in the denim industry.”
– Devansh Peshin, Regional Program Manager, Enviu
What the Hub Enables
Brands: Verified recycled fibres, impact tracking, circular collections.
Recyclers & Mills: Training, certification pathways, access to premium markets.
Retailers & Manufacturers: Pilot projects, capsule collections, take-back programs.
Tech Providers: Integration of traceability, LCA, digital IDs, and transparency solutions.
Next Steps
The hub will begin with a joint awareness campaign, a learning session on PCR cotton for Indian supply chain actors, and an open call for pilot projects with brands and suppliers. A detailed impact report will be released by mid-2026.
Learn more or join the hub:
Denim Deal: denimdeal.org
GATS: gats.org.in
Enviu: enviu.org
