Bridging the gap between brand mission and user experience, “defy the elements” unites nature, technology, and human potential
driven by the brand’s transformation, which emphasizes the greatest weather protection and the introduction of the new tagline “defy the elements,” as well as the market’s explosive expansion on a worldwide scale.
“Defy the elements” embodies a new vision for eVent, which aims to bridge the gap between the company’s objective to create cutting-edge, high-performing materials that push the limits of what is possible in outdoor gear and users’ reluctance to let the weather dictate their plans for outdoor adventures.
Chad Kelly, President of eVent Fabrics, stated, “Our products are the result of an unrelenting pursuit of excellence, where every fiber, weave, and layer is designed to stand up to nature’s harshest conditions.” “Defy the elements” is our catchphrase, which perfectly captures our dedication to quality and innovation. Enabling our users to confront the weather head-on is at the heart of what we do. No matter the weather conditions—heavy rain, strong winds, or extremely high or low temperatures—our materials are designed to keep you dry and comfortable.
In addition to giving end users the assurance that eVent understands their demands and offers a variety of first-in-class laminates for a wide range of outdoor activities, the new slogan aims to pique the interest of both new and current brand consumers.
The new eVent slogan will be used in all brand communications, including hang tags and marketing literature.
About eVent FabricseVent® Fabrics, founded in 1999, revolutionized the industry with the first air-permeable 100% waterproof membrane and continues to innovate with sustainable, high-performance textiles that defy the elements. The company is globally recognized for its breathable waterproof solutions and commitment to reliable, high-performance laminates that help users defy the elements. Trusted by leading brands, eVent® Fabrics sets the standard for performance and sustainability in outerwear, footwear, and accessories. www.eventfabrics.com
