France-based sports retailer Decathlon has reported robust growth in 2025, marked by strong financial performance, global expansion, and significant progress in sustainability and people-focused initiatives.
“I am incredibly proud of our 103,000 teammates, whose dedication made 2025 a year of both strong growth and greater impact. As Decathlon celebrates its 50th anniversary in 2026 we are fully focused on our 2030 goal: to positively impact one billion people while acting to respect the planet, our shared playground”, said Javier López, CEO of Decathlon.
Full-Year Financial Performance
In 2025, the company recorded a 7.1% increase in gross merchandise volume (GMV), reaching €20.7 billion after currency adjustments. Net sales rose by 5.6% in local currencies and 4.0% on a comparable basis, totalling €16.8 billion.
Profitability also improved significantly, with EBITDA growing by 21% to €1.8 billion, while net income increased by 16% to €910 million. These figures reflect strong operational efficiency and sustained consumer demand across global markets.
Decathlon continued its international expansion, operating in over 80 countries and regions with a retail network of 1,902 stores. The company sold 1.23 billion products across all channels during the year.
Strategic and Operational Highlights
Throughout 2025, Decathlon strengthened its global sports partnerships and expanded its cycling segment, including ownership of a professional cycling team. The company also advanced its investments in sustainable mobility and circular economy initiatives through strategic partnerships and acquisitions.
Sustainability and Circular Economy Progress
Decathlon achieved notable milestones in sustainability:
- Reduced carbon emissions by 16% since 2021
- Ecodesigned products accounted for 53.9% of total sales
- Sold 1.6 million second-hand products across 43 markets
- Operated 1,746 repair workshops globally
- 89.4% of electricity consumption sourced from renewable energy
- Eliminated on-site coal use among Tier 1 and Tier 2 suppliers
These initiatives highlight the company’s commitment to circular business models and environmentally responsible production.
People and Social Impact
Decathlon employed 102,900 people in 2025, with over 90% expressing pride in the organisation. Its Foundation supported 168 projects across 26 countries, focusing on inclusion, education, and empowerment through sport.
Conclusion
Decathlon’s 2025 performance underscores a balanced growth strategy combining financial strength, sustainability leadership, and global expansion. As the company approaches its 50th anniversary, its focus on innovation, circularity, and social impact positions it strongly for long-term growth.
