Decathlon, the sports brand, is focusing on the Indian market and plans to invest 100 million euros. The material, released by Reuters, describes a five-year expansion plan.
India, one of the French company’s core markets, will thus welcome 80 new Decathlon stores, up from the 110 it currently operates in the region, and will expand its production capacity in the country.
According to Reuters, locally manufactured products account for 68 percent of the brand’s sales in India, with the business aiming to expand that ratio to 85 percent by 2026.
Decathlon’s revenue in 2023 was 15.6 billion euros, up 1.15 percent from the previous year. The company has also created a new corporate identity and strategy centered on customer experience, sustainability, modernization, rationalization, and digitalization. Finally, this summer, it announced the formation of its own investment business, Decathlon Pulse.
