DECATHLON, one of the world’s leading multi-sports brands, has partnered with Tata CLiQ Fashion to strengthen its e-commerce presence across India. This collaboration supports Decathlon’s mission to “Move people through the wonders of sport,” making its extensive range of over 5,000 products across 60 sports categories easily accessible to consumers nationwide, especially in Tier 2 and Tier 3 cities.
Tata CLiQ Fashion, known for its curated and seamless online shopping experience, prioritizes the growing sports and fitness category. Through this partnership, the platform now hosts Decathlon’s full portfolio, offering a wide range of sportswear, athleisure, outdoor equipment, and gear across popular sports like running, cycling, football, swimming, and trekking.
With delivery coverage spanning 24,000+ pin codes, Tata CLiQ Fashion significantly enhances Decathlon’s reach, promoting an active lifestyle across metros and smaller towns alike.
Sankar Chatterjee, CEO of Decathlon India, stated that this move is part of their effort to foster a healthier, more active society, by providing high-quality sports products through an immersive omni-channel experience.
Gopal Asthana, CEO of Tata CLiQ, emphasized the strategic expansion of their sports and fitness category with Decathlon’s diverse and high-quality range, supporting their mission to build a healthier and fitter India.
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